Press kit
Interviews, expert comment and review copies
Dr. Terrence E. Brown comments on how businesses create value as they start, grow and transform; on startups and AI; on innovative business models, including AI-powered ones; on non-traditional marketing; and on trust. He works in English and Swedish and is based in Stockholm.
Media contact
press@useablepress.comUseable Press handles interview requests, review copies and photo requests.
How to name him
- English: Dr. Terrence E. Brown, Professor of Technology-Based Entrepreneurship at KTH Royal Institute of Technology. Or: Terrence E. Brown, Ph.D.
- Svenska: Terrence E. Brown, professor vid KTH.

Terrence E. Brown, Ph.D.
Professor of Technology-Based Entrepreneurship, KTH Royal Institute of Technology
Bios
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Short (50 words)
Medium (130 words)
Long
Swedish bios: på svenska.
Topics
What to ask him about
Value creation: starting, growing and transforming businesses
How companies create value at each stage, from the first idea to growth to reinventing an established business.
Story angles
- ·The mistakes successful founders make, and why making them early is cheaper
- ·What established companies can learn from startups when they need to transform
- ·Technology-based ventures out of universities: what works at KTH and elsewhere
- ·What American and Swedish founders can learn from each other
Startups and AI
What artificial intelligence changes about starting and scaling a company: who can start one, how fast, and what still decides who wins.
Story angles
- ·Can a two-person startup with AI compete with a fifty-person company?
- ·Where AI genuinely lowers the cost of starting a business, and where it only looks that way
- ·What investors and founders in Sweden and the US are getting wrong about AI startups
- ·Teaching entrepreneurship when students can build a prototype in an afternoon
Innovative business models
Why the business model, not the product, often decides who wins, and how AI is creating models that did not exist before.
Story angles
- ·AI-powered business models: what is genuinely new and what is old wine in new bottles
- ·How small companies use a different business model to beat bigger competitors
- ·When to change a business model that still works
Non-traditional marketing
Marketing strategies and techniques outside the textbook, and the evidence for whether they work.
Story angles
- ·AI personas and the consumer digital twin, a concept from his own doctoral research: can a company ask an AI version of its customers instead of surveying them?
- ·Why so many marketing rules of thumb rest on thin evidence, and how to check them
- ·Growth hacking, crowdsourcing and other unconventional techniques that small budgets can use
Know, Like, Trust
Why trust, not reach, decides who customers buy from, the subject of his forthcoming book.
Story angles
- ·What changes about trust when anyone can generate a polished website, review or video with AI
- ·The trust signals small and new companies can build before they have a track record
Key facts
- His 1996 dissertation won the NFIB Dissertation Award from the Academy of Management as the best dissertation in the field of entrepreneurship.
- His 2018 doctoral thesis introduced the consumer digital twin, years before AI personas became a product category.
- Advisor to student teams that won international venture competitions, including the Idea to Product Global Competition (2013) and the Global Venture Lab Investment Competition (2014).
- More than 50 peer-reviewed publications; invited speaker at MIT and international conferences.
- Thirty years of teaching across North America, Europe, Asia and Africa.
High-resolution photos: on request from press@useablepress.com.