Dr. Terrence E. Brown

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Interviews, expert comment and review copies

Dr. Terrence E. Brown comments on how businesses create value as they start, grow and transform; on startups and AI; on innovative business models, including AI-powered ones; on non-traditional marketing; and on trust. He works in English and Swedish and is based in Stockholm.

Media contact

press@useablepress.com

Useable Press handles interview requests, review copies and photo requests.

How to name him

  • English: Dr. Terrence E. Brown, Professor of Technology-Based Entrepreneurship at KTH Royal Institute of Technology. Or: Terrence E. Brown, Ph.D.
  • Svenska: Terrence E. Brown, professor vid KTH.
Dr. Terrence E. Brown

Terrence E. Brown, Ph.D.

Professor of Technology-Based Entrepreneurship, KTH Royal Institute of Technology

Bios

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Short (50 words)

Dr. Terrence E. Brown is Professor of Technology-Based Entrepreneurship at KTH Royal Institute of Technology in Stockholm and the founding editor-in-chief of the International Journal of Entrepreneurial Venturing. He holds two Ph.D.s, in Entrepreneurship and Strategy and in Industrial Marketing, and is a former Dean of the Stockholm School of Entrepreneurship. His research focuses on value creation through starting, growing and transforming businesses, startups and artificial intelligence, innovative business models, and non-traditional marketing.

Medium (130 words)

Dr. Terrence E. Brown is Professor of Technology-Based Entrepreneurship at KTH Royal Institute of Technology in Stockholm and the founding editor-in-chief of the International Journal of Entrepreneurial Venturing, which he has led for 18 years. He holds a Ph.D. in Entrepreneurship and Strategy from Rutgers University, where his 1996 dissertation won the NFIB Dissertation Award from the Academy of Management as the best dissertation in entrepreneurship, and a second Ph.D. in Industrial Marketing from Luleå University of Technology, where his 2018 thesis introduced the consumer digital twin. He also holds MBAs from the Wharton School and Rutgers, and an A.B. with Honors from Brown University. A former Dean of the Stockholm School of Entrepreneurship, Dr. Brown has taught and advised founders for thirty years across North America, Europe, Asia and Africa. His research focuses on value creation through starting, growing and transforming businesses, startups and artificial intelligence, innovative business models, and non-traditional marketing strategies and techniques.

Long

Dr. Terrence E. Brown is Professor of Technology-Based Entrepreneurship at KTH Royal Institute of Technology in Stockholm. For 18 years he has been the founding editor-in-chief of the International Journal of Entrepreneurial Venturing, a peer-reviewed journal indexed in Scopus. He holds a Ph.D. in Entrepreneurship and Strategy from Rutgers University, where his 1996 dissertation won the NFIB Dissertation Award from the Academy of Management as the best dissertation in the field of entrepreneurship, and a second Ph.D. in Industrial Marketing from Luleå University of Technology. His 2018 doctoral thesis there introduced the consumer digital twin: a digital model of an individual consumer, built from data, that can be asked how that person would think and act. It anticipated the AI persona and synthetic audience tools that arrived years later, and warned early about their weakest point, the quality of the data they are built on. He also holds MBAs from the Wharton School of the University of Pennsylvania and from Rutgers, and an A.B. with Honors from Brown University. Dr. Brown is a former Dean of the Stockholm School of Entrepreneurship and has directed programs at KTH and the Scandinavian International Management Institute. He has published more than 50 peer-reviewed papers, spoken at MIT and international conferences, and advised student teams that went on to win international venture competitions. His current research focuses on value creation through starting, growing and transforming businesses, on startups and artificial intelligence, on innovative business models, and on non-traditional marketing strategies and techniques. His forthcoming book, Know, Like, Trust, is about how businesses earn the trust their growth depends on.

Swedish bios: på svenska.

Topics

What to ask him about

Value creation: starting, growing and transforming businesses

How companies create value at each stage, from the first idea to growth to reinventing an established business.

Story angles

  • ·The mistakes successful founders make, and why making them early is cheaper
  • ·What established companies can learn from startups when they need to transform
  • ·Technology-based ventures out of universities: what works at KTH and elsewhere
  • ·What American and Swedish founders can learn from each other

Startups and AI

What artificial intelligence changes about starting and scaling a company: who can start one, how fast, and what still decides who wins.

Story angles

  • ·Can a two-person startup with AI compete with a fifty-person company?
  • ·Where AI genuinely lowers the cost of starting a business, and where it only looks that way
  • ·What investors and founders in Sweden and the US are getting wrong about AI startups
  • ·Teaching entrepreneurship when students can build a prototype in an afternoon

Innovative business models

Why the business model, not the product, often decides who wins, and how AI is creating models that did not exist before.

Story angles

  • ·AI-powered business models: what is genuinely new and what is old wine in new bottles
  • ·How small companies use a different business model to beat bigger competitors
  • ·When to change a business model that still works

Non-traditional marketing

Marketing strategies and techniques outside the textbook, and the evidence for whether they work.

Story angles

  • ·AI personas and the consumer digital twin, a concept from his own doctoral research: can a company ask an AI version of its customers instead of surveying them?
  • ·Why so many marketing rules of thumb rest on thin evidence, and how to check them
  • ·Growth hacking, crowdsourcing and other unconventional techniques that small budgets can use

Know, Like, Trust

Why trust, not reach, decides who customers buy from, the subject of his forthcoming book.

Story angles

  • ·What changes about trust when anyone can generate a polished website, review or video with AI
  • ·The trust signals small and new companies can build before they have a track record

Key facts

  • His 1996 dissertation won the NFIB Dissertation Award from the Academy of Management as the best dissertation in the field of entrepreneurship.
  • His 2018 doctoral thesis introduced the consumer digital twin, years before AI personas became a product category.
  • Advisor to student teams that won international venture competitions, including the Idea to Product Global Competition (2013) and the Global Venture Lab Investment Competition (2014).
  • More than 50 peer-reviewed publications; invited speaker at MIT and international conferences.
  • Thirty years of teaching across North America, Europe, Asia and Africa.

High-resolution photos: on request from press@useablepress.com.