What does ideation mean?

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  • #2441

    Dr. Brown
    Keymaster

    I have heard the term – ideation, but what does it mean?

    #2450

    proman
    Participant

    I am also curious what does it mean, is it related to idea creation or initiation?

    #2452

    Dr. Brown
    Keymaster

    “Ideation” is about generating, developing, and evaluating ideas for launching innovative and viable new ventures. Ideation entails a process of discovery designed to lead toward the creation of dynamic and impactful enterprises, whether business or social ventures. Every business idea has to start somewhere. Ideation helps you visualise a business opportunity by creatively identifying market demands and analysing competitors.

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