What does ideation mean?


Viewing 3 posts - 1 through 3 (of 3 total)
  • Author
  • #2441

    Dr. Brown

    I have heard the term – ideation, but what does it mean?



    I am also curious what does it mean, is it related to idea creation or initiation?


    Dr. Brown

    “Ideation” is about generating, developing, and evaluating ideas for launching innovative and viable new ventures. Ideation entails a process of discovery designed to lead toward the creation of dynamic and impactful enterprises, whether business or social ventures. Every business idea has to start somewhere. Ideation helps you visualise a business opportunity by creatively identifying market demands and analysing competitors.

Viewing 3 posts - 1 through 3 (of 3 total)

You must be logged in to reply to this topic.