The lack of a good target market or the lack of a good business model or the lack of a good product or service are legitimate reasons to prevent entrepreneurs from moving forward. However, the lack of money is not. No matter how much money you have to start, you will probably think it is too little. For some that will be $1 million and other is may be $100. So let’s take it as given - you have a lack of money. The real question is what are you going to do?
One, money is attracted to good ideas. Second, investors are generally greedy. That is not a bad thing. In fact, we can use that to our advantage. If we can give them what they want - more money, high returns, etc., we can get what we want - capital. You must think about their perspective when pitching your business. When the potential investors say “No”, what they are really saying is , “ I don’t think I will make the money I want and need from this investment” . So it is your job to prove that they will. Important note - If you can’t prove to them that they will not make money, perhaps you won’t either. In other words, if you can’t raise money for your business, it may not be the business you think it is.
The fact is that it is easier to start a business today than it as ever been. There are so many cheap and free tools available. There are some many cheap and free resources available. And believe it or not there is so much investment capital available, for the right ideas as well.